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Sorrento Valley
Property Management

Good Life Property Management has become experts in Sorrento Valley property management over the last 10 years. As a result, we know how to effectively market and manage your Sorrento Valley rental property in San Diego, California. We take care of marketing, tenant screening, rent collection, maintenance and more! Property management in Sorrento Valley can be challenging, but it doesn’t have to be with Good Life.

No Eviction Guarantee

If we have to evict a tenant we placed, for non-payment of rent, we will pay for the eviction up to $3,000 (which usually covers all court costs and attorney’s fees)! We will also find a new tenant for free.

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Good Pet Guarantee

At no additional cost to the owner, we will reimburse damages caused to the home above wear and tear up to $3,000 total for pet damage. Sorrento Valley property management has never been so easy. 

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Money Back Guarantee

We stand by our word. If for any reason you are not happy with our service, neither are we. We’ll refund you up to 6-months of paid monthly management fees if you aren’t happy in the first year of service. We’re committed to 100% client satisfaction!

Our Sorrento Valley Property Management Services

Sorrento Valley property management


About Sorrento Valley

Sorrento Valley is strategically located in northern San Diego, Nestled between the I-5 and I-805 freeways. This neighborhood is very popular for its central location and public transportation. Residents can easily take the Sorrento Valley train station along routes through Oceanside to Downtown San Diego. In addition, Sorrento Valley is just a short drive away from stunning coastline neighborhoods, including La Jolla, Solana Beach, and Del Mar.

In regards to career opportunities, Sorrento Valley is one of the most lucrative places to be. This neighborhood is home to many tech and biotech giants, including Qualcomm, General Atomics, Illumina, Pfizer Pharmaceuticals, the Salk Institute for Biological Studies, and Nokia.

Originally designated for industrial use, Sorrento Valley has transformed into a residential area with over 5,000 residents. Known for its serene atmosphere and pleasant walking areas along Sorrento Valley Road, the community balances accessibility and peacefulness.

Sorrento Valley maintains a high standard of education, with schools prioritizing academic excellence and student achievement. Many local public schools have earned recognition for their academic programs, extracurricular activities, and dedication to student success. Beyond public education, however, Sorrento Valley is also home to various private schools, which emphasize smaller class sizes, personalized attention, and unique teaching approaches. In regards to higher education, Sorrento Valley benefits from its proximity to the University of California San Diego (UCSD), which is a top-ranked university in the United States.

Sorrento Valley is also conveniently located 20 minutes away from Downtown San Diego and the San Diego International Airport. 

Why owning rental property in Sorrento Valley is a good investment

As of October 2023, Sorrento Valley home prices were down 9.2% compared to the previous year. Despite this temporary dip, the area is undergoing a noteworthy transformation with ongoing construction projects. This new construction will likely cause a surge in property values over the coming years.

Because Sorrento Valley is home to many tech and biotech giants, has excellent schools, and is conveniently located near the University of California, San Diego, the home values in this area will likely increase over the long-term trajectory. With over half of Sorrento Valley residents being renters, a consistent demand for rental properties is expected. Investors can capitalize on this trend, expecting a reliable influx of tenants. With all these factors considered, Sorrento Valley an excellent neighborhood for investing in rental properties.

By partnering with an experienced and reputable Sorrento Valley property management company, like Good Life, you can enjoy the benefits of your rental income without the hassle of managing tenants. For more information on our services, keep reading below. 

How much does Sorrento Valley property management cost?

Every Sorrento Valley property manager has their own fee structure. However, we offer house, condo, and/or 2-4 units property management for an 8% monthly management fee. Alternatively, we provide multi-family (5-15 units) property management for a 6% monthly management fee. In addition to monthly management fees, we charge a $595 leasing fee, a $150 annual inspection fee, and a $195 lease renewal fee. To learn more about our Sorrento Valley property management services and pricing, please visit our Services and Pricing page

What to look for in a Sorrento Valley Property Manager

When interviewing Sorrento Valley property management companies, you want to make sure they offer the following services:

  • Property marketing 
  • Showing the property
  • Leasing signing and lease management 
  • Screening and selecting qualified tenants 
  • Rent collection and direct deposits services
  • General maintenance and annual inspections 
  • 24-hour emergency maintenance services 
  • Periodic walkthroughs 
  • Lease modifications (i.e. adding a pet to the lease) 
  • Reports, photos and financial statements 
  • Legal notices to move tenants out 

For more information on what to look for in a Sorrento Valley property manager, check out our Guide on How to Hire a Property Management Company


How we market your property

When our Sorrento Valley rental property specialists market your rental, we use the most popular online platforms. In other words, we create listings on websites such as Zillow, Trulia, Hot pads, and 50+ more major rental sites so we can find the best renter for your property. We showcase your rental through 3D virtual tours and high-quality photos. We also write extensive information about your property, including, amenities, price, and other important living information so we can attract good candidates. Finally, we offer 7 day showing access and support for prospective tenants. 

How we help you find the perfect rent price

Our Sorrento Valley rental property specialists assist you in determining the best rental price for your property by conducting a thorough market analysis. This includes investigating comparable properties in the Sorrento Valley, San Diego area, examining current rental market conditions, and taking into account factors such as your property’s location, size, and condition. Based on this analysis, we will recommend a competitive rental price that will assist you in attracting the right tenants for your property.

Furthermore, our Sorrento Valley property management services include monitoring the rental market and adjusting the price as needed. That way, we can ensure that your property remains competitive and generates a healthy rental income.

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Tenant Screening

The Good Tenant Screening

At our Sorrento Valley property management company, we understand the importance of finding the right tenant. That’s why we’ve orchestrated the Good Tenant Screening. This thorough and comprehensive process ensures that we find tenants who are reliable, responsible, and will take care of your property as if it were their own. Our screening process includes credit checks, background checks, previous landlord references, and more. We take the stress out of finding qualified tenants and give you peace of mind knowing that your property is in good hands. 

We take pride in thoroughly vetting tenants that we place in your rental. To learn more about our tenant application process, visit our Renter’s Application Overview

Rent Collection

We direct deposit rent to your bank account

We use online rent payment portals, automated reminders, and late payment penalties to make sure that rent is paid on time. We also have a dedicated team who will follow up with tenants who are late on their rent to ensure that payments are received as soon as possible. With us as your Sorrento Valley property management company, you can rest easy knowing that rent collection is in good hands and that you’ll always be paid on time.


We’ve got your property maintenance covered

There are so many benefits to a well-maintained property; they rent faster, keep tenants happy, and have low turnover. That’s why we’re invested in quality maintenance and inspections of your property. Over the years, we’ve built great relationships with the best vendors in San Diego, so we can make sure your property receives affordable and quality care. We also offer 24-hour emergency maintenance services to ensure your tenants are always taken care of. Sorrento Valley property management has never been so easy. 

Give us a call for a free consultation!

Our team is ready to help with your Sorrento Valley property management needs. 

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Chloe Slater & Adam Manly

Business Development Managers

Request a free consultation

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Agent Referrals

Earn money through our Agent referral program by referring clients who need Sorrento Valley property management services.

We make owning rental property easy

Renting your property shouldn’t be a hassle. It should give you a greater abundance of time, money, and energy. We’ve developed a team of A-Players who have made this a reality for over 1,000 San Diego property owners.
We can do the same for you.
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Home Prices

in Sorrento Valley

Sorrento Valley is a relatively new neighborhood in Northern San Diego. Nestled amongst major tech and biotech giants, including Qualcomm, General Atomics, and Illumina, this neighborhood is a popular location for professionals. With over 50% of the community’s population renting instead of owning, you can expect a decent demand for rental properties.

Home prices in Sorrento Valley are lower than previous years, however, ongoing construction projects in this neighborhood are likely to increase home values in the coming years. In addition, San Diego’s generously appreciating real estate market will lead to long-term property appreciation for Sorrento Valley. 

By partnering with a Sorrento Valley property management company, like Good Life, you can enjoy the benefits of your rental’s income without the stress of dealing with tenants or property maintenance. 

Pros of Investing in Sorrento Valley

Due to its substantial recent growth and ongoing development projects, Sorrento Valley is a great real estate investment spot. This neighborhood provides a diverse array of real estate options, including modern apartments, townhouses, and single-family homes.

Cons of Investing in Sorrento Valley

Since the average home value in Sorrento Valley is above one million dollars, you likely won’t see positive cash flow till a few years after purchasing the property. Although this doesn’t scare most investors, it might deter the ones looking for a quick return on investment. 

Home Prices in Sorrento Valley

In October 2023, Sorrento Valley home prices were down 9.2% compared to last year, selling for a median price of $1.4M.
The median price of a single-family home in Sorrento Valley – 92121 (year-to-date average)

Rental Rates in Sorrento Valley

These are the 2023 average rent prices in Sorrento Valley. For monthly stats, visit Rentable.

The average rent for a 2-bedroom apartment in Sorrento Valley. 


The average rent for one bedrooms in Sorrento Valley. 

Military Partnership

First Month Management Free for Veterans and Active Duty Service Members

We understand that when an active duty military member has to relocate, they often need to find a good Sorrento Valley property management company quickly. Our team is ready to respond to their needs.

Experts in Education

Your success is our business. That’s why we created the Learning Center, to educate our clients on essential California rental knowledge and Sorrento Valley property management. Through blogs, videos, e-books and more, we share the most up-to-date information to help you succeed.


Check out our downloadable guides for instant information on land lording in San Diego!


We have a ton of videos on tenant tips and home maintenance that can answer quick questions.


Learn about all things Sorrento Valley property management in our expert-run blog.