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Not your typical
Property Management Co.

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When it comes to San Diego property management, we go further. Period.

Welcome to a different kind of property management company. One that believes that life should be enjoyed, not spent sweating the small stuff (or even the big stuff) when it comes to your rental property. At Good Life Property Management, we make owning rental property easy. We care about you, your property, and your tenant. And we do it all, so you can Live the Good Life.



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How We're Different.

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See why 1000's of Property Owners & Realtors Trust us:

We make owning rental property easy

Renting your property shouldn’t be a hassle. It should give you a greater abundance of time, money, and energy. We’ve developed a team of A-Players who have made this a reality for over 1,000 San Diego property owners.
We can do the same for you.

Why own property in San Diego?

Huge Renter Population

San Diego has often been referred to as “America’s finest city.’ We agree wholeheartedly. The bustling city of San Diego is home to 1.4 million people. Roughly 45% of that are renters! San Diego’s desirable location–two hours from LA, 18 miles from the US-Mexico border, and perfect weather make it a popular place to live.

Beautiful Beaches

San Diego is home to some of the best beaches in the state. In North County, you’ll find cute beach towns like Carlsbad and Encinitas. These are walkable areas with nice beaches to enjoy on a summer day. Further south, you’ll hit La Jolla Shores, Pacific Beach, and Mission Beach. Mission Beach is a hot spot for tourists and is home to Belmont Park.

Outdoor Activities

San Diego is also great for hiking. There are trails all over the county that range from easily walkable to more strenuous. For an easy stroll with the family, check out Torrey Pines or Los Penasquitos Canyon. Once you’re ready for something more challenging, Iron Mountain in Poway is a great one–be sure to wear sunscreen as there is little to no shade!

Diverse Areas

You’ll find a wide variety of neighborhoods and suburbs to choose from in San Diego. Places like Poway and Carmel Valley are popular with families due to the top-notch school systems. Areas like North Park, Pacific Beach, and Downtown are hot spots for young professionals. These tend to be the most walkable neighborhoods as well.

Lots of Property

If you’re looking for detached homes, you’ll find the highest quantity in Serra Mesa, Chula Vista, and up north in Carlsbad. For the highest quantity of apartments and condos, look in neighborhoods like North Park, Downtown San Diego, University Heights, and Pacific Beach. These areas are great if you don’t have a car and prefer to walk to nearby bars and restaurants.

Owning a rental property in San Diego is Profitable, Stable, and Smart

Owning a rental property in San Diego is an incredible investment. San Diego is a wonderful place to live and do business. Hard facts, national statistics, and happy locals confirm this. It gets even better than that for people who own rental property and use rent management companies.

San Diego is a hot city for renters. San Diego’s average percentage of renters is 45%. The National average is 34.2%. With almost half the population choosing to rent instead of buy, there is typically a wide selection of properties for rent. In areas like downtown San Diego and UTC, you’ll find a larger number of apartments and condos. Areas like Mira Mesa, North Park, and Poway will have more single-family homes.

Since San Diego is a desirable location, many areas rent fairly quickly. This is especially the case for any properties near the beach, i.e. Point Loma, Ocean Beach, Pacific Beach, Carlsbad, etc.

These beach areas also tend to be the most expensive. Beach views and proximity can easily tack on a few hundred dollars to the rent price. Other pricey spots include Downtown San Diego and South Park. If you’re on the hunt for more affordable units, check out Chula Vista, La Mesa, and inland North County like Vista, San Marcos, and Escondido.

Rent prices in San Diego tend to be some of the highest in the nation. All of those desirable factors make it an expensive place to live. One bedrooms tend to rent for $1,700. Two bedrooms will be closed to $2,200-$2,500. You’ll see prices rise in areas like Del Mar, Downtown, La Jolla, and areas close to universities. Owning rental property can be a lot easier when using a rental management company.

Frequently Asked Questions

On average, property management fees in San Diego are charged at anywhere from 7% to 12% of the monthly rent. If your average rent is $3,000, you will pay your property management company $210 to $360 monthly for their services. At Good Life Property Management, we charge only 6-8%, depending on the number of units in your property. For more information about our fees, visit our pricing page

To operate as a property manager, you must be licensed in California per state law (10131-b). If a property manager does not have a license, they can operate under a licensed real estate broker and will have limited duties.

In San Diego, California, rent increases are regulated by Assembly Bill 1482 (The Tenant Protection Act of 2019). The annual rent increase limit in San Diego is 5% plus the local Consumer Price Index (CPI). Yearly rent increases cannot exceed 10%, no matter the CPI change. For more information on San Diego rent control, check out our blog post.

All short-term rental operators in San Diego must secure a license under the Short-Term Residential Occupancy (STRO) Ordinance. You must obtain a license if you plan to rent your home out for less than one month.
With a strong real estate market, San Diego is an excellent choice for anyone investing. Property prices are typically above the national average, but the investment is worthwhile as San Diego properties appreciate year-over-year.
Self-management for rental properties is the DIY approach to operating a property or properties for rent. Instead of hiring a property management company to oversee the day-to-day operations of a rental property, the property owner takes on the responsibility of landlord and manager.
Property managers have a lot of responsibilities when it comes to managing rental properties. Their top five responsibilities include finding and screening tenants, handling leases, managing complaints and emergencies, and dealing with move-outs and evictions.
Property managers are responsible for managing rental properties for owners with duties including rent collection, repairs, tenant screening, and creating lease agreements. Condo management conducts condominium corporation responsibilities for the board of directors.
During a construction project at a property, the property manager deals with the tenants and owners, arranging the project and dealing with the project’s impact on both tenants and owners. A project manager is focused on running the construction project from start to finish.
Self-managed properties are managed by the homeowner, who steps into the role of landlord. A property company is a third-party firm that manages a rental property for a homeowner. Property management companies are professionals who have the experience to help you get the most out of your real estate investment.
There are a variety of different terms to refer to a property manager. They include property supervisor, estate manager, rental manager, and residential manager.
A property manager’s first responsibility to the owner is to oversee the ongoing condition of their property(s) and ensure the tenants are happy and safe in their home.

Good Life Property Management Resources

We believe that education is empowering.

How to hire a san diego property manager guide featured image

Learn how to hire the a property manager for your rental

We want to make this process easier by giving you our free guide to hiring a property manager. This guide includes everything to help you pick the manager best-suited to you and your property’s needs.
preparing your san diego property for rent

How to Prepare Your Property for Rent in San Diego

If you’re a first-time landlord or small investor, you might find that preparing your home for the rental market is more challenging than you anticipated. Good Life has perfected our make-ready process.